BrokenRubikStinger · 2026
Working session · 30 min
Stinger
Digital experience session

The next chapter of your B2B experience.

SuiteCommerce has carried your B2B for years. Today we map where it serves you, where it constrains you — and two credible paths forward.

10 min · context & two paths 10 min · headless CMS demo 10 min · Gemstone demo
BrokenRubik · NetSuite specialists since 2017
01 / 09
× BrokenRubikWhere you are
Where we stand today
Let's start with what's true

Three storefronts, one brain — and it works.

B2B site 1
B2B site 2
B2C site
One source of truth for everything
Complex pricing
Price levels × quantity breaks × promotions — resolved per customer, per line, automatically.
Segmented catalogs
Each type of customer sees its own products and its own prices. No workarounds.
Terms & credit
The unglamorous B2B machinery — limits, terms, approvals — runs with no middleware, because the store is NetSuite.
So why are we having this conversation? →
02 / 09
× BrokenRubikThe friction
Where it shows
…and yet

The experience no longer matches the ambition.

Outside · for your customers
The storefront feels a generation behind.

Buyers compare every portal to the best site they used this morning. Speed, search, design — the bar moves every year, and the front end hasn't kept up with it.

Inside · for your team
Content moves at development speed.

Pages, campaigns, merchandising — everyday changes queue behind development work. Ideas cool off while they wait.

Neither gap is about missing functionality. Both are about experience — outside and inside.

And there's an obvious fix on everyone's mind →
03 / 09
× BrokenRubikThe obvious idea
It's been on the table before
So the natural question returns

“Why not just move it to Shopify?”

A fair instinct — your B2C already lives there, happily. And every serious look at it has ended the same way: close, but never 100% of what your B2B needs.

Why does it keep stalling? →
04 / 09
× BrokenRubikWhy it stalls
The heart of the matter
Because of where your rules live

Your B2B rules don't live on the website. They live in NetSuite.

Rule 01
Who sees what.

Catalogs segmented by type of customer — products appear or disappear depending on who signs in.

Rule 02
Who pays what.

Price levels × quantity pricing × promotions — resolved per customer, per line, per moment.

Rule 03
Who owes what.

Terms, credit limits, approvals — buying on account, not on a card.

A generic platform has to re-learn all of this: logic duplicated in two systems, heavy sync in between, behaviors that never quite fit. That's the wall.

So — is staying put the only answer? →
05 / 09
× BrokenRubikThe reframe
A better question
No — but the question needs reframing

Don't pick a platform. Pick the problem first.

Two different problems hide inside this conversation — and each one has its own right-sized answer.

Problem 1
Content moves too slowly.

If this is the real constraint, the platform doesn't need to change — the content layer does.

→ Option A · the focused move
Problem 2
The whole experience is behind.

If the ambition is the full storefront, no content tool will close that gap — the foundation has to change.

→ Option B · the structural move
Let's take them in order — smallest first →
06 / 09
× BrokenRubikOption A
The focused move
Option A · The answer to problem 1

Keep the platform. Free the content.

Swap SuiteCommerce's native CMS for a modern headless CMS — . Your team gets today's tools: visual editing, reusable components, scheduling, previews. Everything else keeps working exactly as it does now.

ContentStoryblok
→
Storefront
→
Untouched
✓Low risk, quick to implement — weeks, not quarters
✓All your B2B logic stays untouched in NetSuite
✓Faster pages as a side effect
✕Scoped on purpose: the storefront platform itself stays as it is today
?Discovery confirms the scope — is content agility the constraint, or the first of several?
And if the ambition is bigger than content? →
07 / 09
× BrokenRubikOption B
The structural move
Option B · The answer to problem 2

Gemstone — a new storefront, same source of truth.

What it is
Rebuild ~80% of the e-commerce on , an open commerce platform — with NetSuite untouched as the source of truth.
Why it gets past the wall
Medusa adapts to your rules instead of asking you to adapt to its. Segmented catalogs and layered pricing become an integration to design — not a limitation to accept.
What changes for buyers
A storefront that finally matches the brand — fast, modern, connected to today's tools, and fully yours.
✓The buyer experience your customers expect — fully yours
✓Freedom to plug in best-of-breed tools, not one vendor's catalog
✕Bigger investment, longer timeline
✕Some logic will live in two places — the integration must be designed with care
?The hard walls (segmented catalogs, layered pricing) need mapping, one by one
Two real paths — enough slides →
08 / 09
× BrokenRubikNext
The next 20 minutes
Seeing beats imagining

Let's look at both, live.

Demo 1 · Headless CMS on SuiteCommerce · 10 min Demo 2 · Gemstone on Medusa · 10 min

Then, if it's useful: a short discovery proposal — and the path picks itself.

Our recommendation follows the findings — not a platform preference.
09 / 09
← → · swipe